Afari Analytics
Freight Margin Dashboard
Sample brokerage · 2024-12 to 2026-05 · 2,882 loads
DEMO
Built from raw load data
in one automated pipeline
Total Revenue
$4,074,715
Gross Margin
$483,070
Avg Margin %
11.9%
On-Time Delivery
88.0%
Total Loads
2,882
Avg Margin / Load
$168
What this data is telling you
252 loads (9% of volume)
ran below a 5% margin. After overhead, loads this thin typically lose money.
The weakest lane,
Newark, NJ → Miami, FL
, averages only
5.8%
margin across 146 loads — a candidate to re-price or drop.
3 carriers
are dragging on-time performance well below the 88% book average — concentrated, fixable, and invisible without this view.
Two customers are winning volume but at margins under 11% — worth a rate conversation before they quietly erode the book.